Benefit Clock

 

Capturing the quirky, irreverent spirit of Benefit, we crafted a clever gift idea at the heart of the nationwide social media campaign, #poreoclock, promoting the best-selling pore minimizer. Benefit ran an engaging competition, inviting customers to win a ‘pore o’clock’ party. The campaign featured fully-functioning mini alarm clocks, strategically placed within product box sets as competition prizes and distributed among influential figures on Instagram and Facebook. A larger version, in Benefit’s signature aqua tones, served as eye-catching point-of-sale material in-store, reinforcing the brand’s vivacious personality and creating an immersive brand experience for delighted customers nationwide.

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