Beauty & GWP

Make it Magic

These stunning, lined cosmetic bags were conceived as part of a Europe-wide Christmas gift campaign. The collection comprised 2 small cosmetic pouches and two larger cosmetic bags. For the Goldwell brand we used a white, premium grade textured pu with a stunning gold foil print. The concept was transferred to the Kerasilk brand but using a sumptuous velvet with the same luxurious gold foil print.

The smaller cosmetic bags are for mini products and to be used as a gift with purchase and the travel holdalls will double up as a GWP in store but also pre-packed with different product combinations and sold as Christmas gift sets.

The project also involved the production of product banderols or belly wraps for Kerasilk. Printed onto metallic card with ribbon bow detail and foil-blocked swing tag these were translated into 11 different languages and required meticulous attention to proof reading!

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