Colgate® cleans up with logoloop®

Colgate® cleans up with logoloop®

Monday 18th February 2013

 

To launch its new ProClinical™ A1500 electric toothbrush to dental professionals, Colgate needed a communication tool with the ‘wow’ factor.

 

Giftpoint, a west London based specialist promotional merchandise vendor and the exclusive UK distributor of logoloop®, presented Colgate with samples of possibly the most innovative new advance in printed communications since the invention of paper!

 

logoloop® utilises an intriguing folding mechanism, prompting the reader to explore further, opening each section to reveal information and images. Scientifically proven to stimulate neural activity ten fold, logoloop® intrigues and delights, educating, informing and stimulating interest in the process, ideal for direct mail or brochure work .

 

Colgate marketing manager Usha Pilai is very enthusiastic, ‘when we saw a sample of logoloop® we couldn’t stop playing with it, so we knew that if it worked for us it would work for our clients too’

 

Response generated by the mailing far exceeded Colgate’s expectations, raising product awareness to high levels and feedback was very positive, including:

 

‘I’ve seen lots of these today (at least 4) and they look absolutely brilliant! They are so cleverly designed they seem to keep the professional engaged for a great length of time. Hats off to whoever had this idea.’

 

‘…they look brilliant…a dentist described one as origami!!’

 

‘The hygienists we both saw on Saturday had all received this brilliant piece of art, what a great design. Everybody commented and said how interesting it was to open.’

 

Finally Usha says the Loop worked so well for us in the UK that our Australian office has decided to utilise the Power of the Loop for their launch of Pro Clinical later this year.

 

Ross Thompson, Giftpoint MD comments, ‘everyone who picks up logoloop® has the same reaction, its unputdownable! With so many shapes and sizes its versatility is limitless.’

 

See the Colgate logoloop® in action here: http://www.logoloop.eu/en/galerie/40-animation-colgate

‘...they look brilliant...a dentist described one as origami!!’
‘The hygienists we both saw on Saturday had all received this brilliant piece of art, what a great design. Everybody commented and said how interesting it was to open.’