Garnier embarked on a quest for an impactful gift-with-purchase concept to augment an in-store promotion for its micellar cleansing water. Executed nationwide across major UK retailer Boots, the scale and timing were paramount, aligning with scheduled gondola end and shelf space. Our chosen solution, a modern water bottle with an infuser, seamlessly blended with the campaign’s essence. The concept of fresh, zesty water resonates harmoniously with the micellar water’s cleansing properties. Featuring a removable chamber, it allows users to infuse their water with the essence of lemons, limes, apples, or any fruit or vegetable of their preference, adding a refreshing twist to skincare routines.