KMS Foldover Clutch
A beautiful collection of 3 envelope clutch bags in complementary but contrast colourways formed the basis of this in-salon promotion. This project required close liaison with our specialist in house art director of beauty services who provided concept designs and CAD drawings to develop the final trend-led bag shape and embellishment.
A textured soft-backed pu with a gold clasp detail was made all the more luxurious with stylish branding applied to the gold moulded rivets used in place of stitching to secure the sides of the bag.
A relatively low volume and exacting colour requirements made for an extensive sourcing process but the result was a wonderful spring travel gift with purchase, rolled out in the UK, Denmark, Finland and Sweden.