Pragmatic Inflatable Neck Pillow
Choosing a promotional item for a giveaway can sometimes prove difficult. It’s a delicate balance between offering your customers and clients something gimmicky or surprising but that is useful enough to be retained.
Pragmatic got that balance just right when they offered clients a practical, reusable gift that would stimulate brand recall on return trips and thereafter. This flocked inflatable neck pillow was perfect for the largely international audience at the IGB Live exhibition in Amsterdam. With a minimum perceived retail value of £9.99, it is portable and lightweight and offers huge brand halo effect opportunities for weary clients on their travels home.
The airplane neck cushion was inserted into a cotton tote bag shopper along with printed marketing collateral. Giftpoint managed all aspects of the goody bag including design and print procurement and even shipped to the exhibition to save the client the headache and luggage allowance!